1800 Wheelchair
Brief
Defining and executing the vision for next-generation customer experience.
Overview
In 2018, after selling wheelchairs for over 20 years and to more than a million people, 1800 wheelchair launched Feather, a new line of beautiful, lightweight, and affordable wheelchairs. The objective of redesigning the e-commerce experience was to reflect the contemporary design of the world’s lightest wheelchair brand.
The refined user experience led to greater efficiency and richer engagement.
Our first challenge: creating a user-friendly way for older audiences to navigate the site on desktop and mobile.
The refined user experience led to greater efficiency and richer engagement.
Our first challenge: creating a user-friendly way for older audiences to navigate the site on desktop and mobile.
Challenge
Simplifying navigation is crucial to creating a brilliant user experience. With such a vast range of products, it was important to gently guide the user through all product areas easily and effeciently.
Navigation
In 2018, after selling wheelchairs for over 20 years and to more than million people, 1800 wheelchair launched Feather, a new line of beautiful, lightweight, and affordable wheelchairs. The objective of the redesign was to reflect the contemporary design of the world’s lightest wheelchair brand.
Iconography
The thin line of these icons reflects the lightweight wheelchair
brand it represents.
brand it represents.
Check Out Flow
Header
Age Before Beauty – As people age, there are certain physiological and cognitive changes that are almost inevitable. While many who are over sixty have been around technology almost their entire adult lives, those physiological and cognitive changes need to be compensated for.
Home Page
