Moontower Comedy Festival
Moontower Comedy Festival happens grandly every year at the historic Paramount Theatre in Austin, Texas. The current identity? Not so grand. So we rebranded it. Inspired by the classical revivalist structure, Art Deco style motifs and showbiz culture, our solution is a contemporary spin on the red carpet comedy event.
The ingredients? An elegant wordmark, larger than life illustrations, radiating patterns, a rich color palette, and a hot hot serif. The identity is held together by a modular grid system and aims to do justice to the legacy of the Paramount Theatre while keeping things in the now.